Editor's review
This is a tool that is useful in variable data printing.
Variable Data Printing or VDP is a form of on-demand printing. The print elements such as text, graphics and images may be changed from one document to the next. These changes are to be made without stopping or slowing down the press. Information from a database or external file is used. A set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management and advertising. This grew out of digital printing, which harnesses computer databases and digital presses to create high-quality, full color documents, with a look and feel comparable to conventional offset printing and yet are completely personalized. Instead of producing 10,000 copies of a single document, variable data printing could print 10,000 unique documents with customized messages for each customer. This tool helps make such productions possible.
The document template and the variable information are both sent to the press in this methodology. A Raster Image Processor (RIP) combines the two to produce each unique document. A second method combines the static and variable elements prior to printing, using specialized VDP software applications. These applications produce an optimized print stream, such as PostScript, which organize the print stream efficiently. SmartVizor`s graphical user interface (GUI) functions as an easy-to-use design tool. You can use it to design the boilerplate for your documents quickly and easily. This tool will let you merge any design with any database and print on any printer. The interface is simple to understand. This is a very good tool that can make you work simple.
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